The Promoting Requirements Company concluded that the consequences of Revitalift Restore 10 had been ‘misleadingly exaggerated’ via digital enhancement.
Whereas many would argue Rachel Weisz wants completely no retouching, the ASA deemed L’Oreal had adjusted her look to make her pores and skin seem ‘smoother and extra even’.
The advert can not now be utilized in its present type, and L’Oreal have been warned towards misrepresenting the outcomes of their merchandise once more sooner or later.
Though they need to have maybe already realized their lesson, having had their Lancome ad starring Julia Roberts banned for a similar causes simply final 12 months…
What do you suppose? Do you suppose the advert is any extra deceptive then any others on the market?
And does this mark a step in direction of ‘naturalness’ and transparency within the magnificence trade?