Of all of the issues to steal headlines on Inauguration Day, Bernie Sanders’ trend decisions was not anticipated to be one in every of them. However life is bizarre and Bernie confirmed as much as the Capital steps in his best Vermont winter informal.
Bernie dressed just like the inauguration is on his to do listing right this moment however ain’t his entire day. pic.twitter.com/wCRyoxU3V2
— Reeezy (@MsReeezy) January 20, 2021
The Web wasted no time in ensuring that Bernie’s look was immortalized as a viral sensation. Prior to now 24 hours, 1000’s of memes have been generated that cropped Bernie into every little thing from a New York Metropolis subway to the Final Supper.
The rising viral sensation rapidly caught the eye of 1 out of doors journey model––Burton. The enduring snowboarding model––based by the late Jake Burton––rapidly realized that Bernie was donning their GORE-TEX Edgecomb Down 3-in-1 Jacket. It wouldn’t take lengthy for his or her social media director to capitalize on the state of affairs and ship out the right put up on Instagram.
Social media followers had been fast to acknowledge the advertising and marketing genius of the put up. A remark from one IG person suggesting that Burton, “give your social media particular person a increase” has already acquired almost 800 likes. Whereas one other person inquired about, “the place am i able to get the bernie coat [right now]?”
Positive sufficient, this fast stroke of social media prowess paid dividends for Burton. The Edgecomb is totally bought out on-line and we’re keen to wager the jacket might be common for fairly a while––Halloween costume, anybody? Nevertheless, you will get your arms on an Edgecomb for those who head over to Ebay, nevertheless it’ll price you over $400.
The jacket itself seems to supply a very functional design and with years of expertise defending snowboarders from the weather, we wouldn’t anticipate something much less from Burton. With climate within the 30s, a brisk wind and some snow flurries within the space, it looks like Bernie made a really logical selection in outerwear.
As for these mittens? These had been gifted to Sanders by Vermont teacher Jen Ellis, who makes the mittens from repurposed wool sweaters which are lined with fleece created from recycled plastic bottles. Sadly, these one-of-a-kind mittens should not on the market.
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