We go to such lengths to make sure the natural origin of our merchandise as a result of sadly, there’s no authorized definition of the phrases ‘pure’ and ‘natural’ within the magnificence business.
So merchandise are allowed to function the phrases on their packaging with out really containing any pure or natural elements!
There’s loads of room within the magnificence business for all merchandise, man-made or natural – however I believe it’s fallacious for manufacturers to intentionally mislead clients into paying a premium for merchandise that knowingly fall in need of their claims.
Listed here are my high ideas for ensuring the merchandise you’re shopping for are actually as natural as they declare to be…
Does it carry an official certification emblem?
Search for the Soil Association kitemark as this calls for the cleanest elements – with 70% of their non-water elements having to be organically grown, harvested and extracted.
Requirements equivalent to ECOCERT permit corporations to make use of as little as 10% natural elements in merchandise that carry their ‘natural’ kitemark.
Some corporations invent their very own certification logos – be cautious of those they stand for nothing!
Try the Natural ‘stars’…
A product claiming to be natural ought to have its natural elements clearly marked, often with a star ‘*’.
If 70% of its non-water elements are natural then you definately’ll count on to see fairly a number of stars. If there are only a couple then you definately’ll know that its natural credentials are, at greatest, tenuous.
Know your elements!
I’m all the time encouraging individuals to get caught into their ingredients lists. As soon as you start studying you’ll start to recognise sure elements that crop up on merchandise you’re delicate to.
Substances are all the time listed in proportional order with highest portions on the high of the listing, so in the event you see one thing you don’t just like the look of listed inside the high half, put it again on the shelf.
Put all this into apply and also you’ll by no means be tricked by an natural imposter once more!