Following on from yesterday’s Animal Testing expose, I’m delighted to announce that at Pai we’re bucking this huge model pattern and steadfastly sticking to our ideas.
All Pai merchandise have this week been awarded Leaping Bunny status by Cruelty Free International!
The Leaping Bunny brand, current on all Pai packaging, ensures that each our i) completed merchandise and ii) uncooked supplies are by no means examined on animals.
Whereas we’ve solely just lately been awarded this standing, we now have at all times operated a strict no-animal-testing coverage.
Attaining accreditation is not any imply feat, because it requires an enormous quantity of due diligence on every one in all our ingredient suppliers to make sure they adjust to Cruelty Free Worldwide’s pointers.
That is one thing we now have been engaged on for over a 12 months, so we’re delighted to have been accepted and proud to bear such a press release trade kitemark.
Whereas beauty manufacturers can declare to be ‘in opposition to animal testing’ with out certification, that is no assure that their ingredient suppliers function the identical coverage in the event that they’re outdoors Europe.
The solely onerous and quick means to make sure of an organization’s no-animal-testing-policy is for them to hold the Leaping Bunny brand.
Related loopholes in fact apply to natural certification, one thing I’m without end lamenting. Loads of corporations make natural advertising and marketing claims however sadly don’t stand as much as scrutiny. Extra labelling regulation please!
In a bid that will help you navigate the animal testing minefield, I’ll be placing collectively a number of posts this week outlining present rules and exposing frequent loopholes huge manufacturers exploit.