Greater than ever, sustaining our social connections is a enterprise necessity. Whereas bodily distancing is required to maintain everybody secure, social connection has grow to be considered one of our greatest endeavors in health.
Learn on to be taught how one can help your social media neighborhood via the usage of 4 sorts of sequence that are perfect for well being and train professionals.
What’s a “Social Media Collection”?
Merely put, a sequence is a string of social media posts or tales, unfold out over a delegated period of time, linked with one theme, format or each. Erin King, creator of Digital Persuasion, creator of The Social Media Spa, and social media advisor to The Oscar’s and ABC/Disney, advocates this method to social media advertising and marketing.
“It offers your viewers a set of constant expectations, particularly throughout such unpredictable instances,” explains King. “We prefer to know that every submit inside that sequence will ship related caliber content material a few related class or matter, so we will naturally proceed to comply with alongside or choose up at any level and never really feel like we missed an excessive amount of from the start. A sequence additionally permits you to dive deep into your matter by delivering super-small, snackable content material bites, like little digital breadcrumbs, versus blasting them with an uber-long supply.”
Probably the most profitable sequence sometimes fall into 4 sorts, they usually can seem on virtually any platform, relying on time-limit size (Instagram clips should be 59 seconds or much less, whereas Fb permits clips as much as hours). Many consultants like King advocate utilizing as a lot of your content material on as many websites as attainable as a result of those that comply with your Instagram accounts could also be completely different from those that comply with you on Fb. Upon getting completed capturing, enhancing and prepping your content material, posting to varied platforms in line with one of many 4 sequence sorts turns into your solely technique.
Listed here are 4 important sorts of sequence:
- Formatted Content material Collection
- Construct-up Collection
- Ideas Collection
- Interactive Collection
Formatted Content material Collection
A formatted content material sequence begins from a template of begin, center and finish, and the one factor you need to do is to vary the date and matter for a submit.
For instance, this 12 months I ran a spring and summer time inspirational sequence for train professionals worldwide known as “#fitnessworks” LIVE on Fb. This was a sequence of seven-hour exhibits that started in Jap Europe on Sunday evenings in NYC time and traveled west, ending in Asia on Monday morning. The format included 28 presenters who spoke for quarter-hour, every representing the nation the place they lived. I requested every presenter the next questions:
- The place are you geographically, and what time is it?
- What’s the present standing of civilians the place you’re; what’s open and what’s closed usually?
- What’s your present frame of mind and the frame of mind of these in your neighborhood?
- What are you discovering most inspirational in our health world throughout our difficult instances?
- Is there something out of your pre-COVID life that you just do not miss?
With every weekly episode, viewership grew by roughly 30%. Viewers loved dozens of a-ha moments of inspiration and “I might attempt that, too!” that united our world, inspiring a second hashtag: #unitednationsoffitness.
Over the seven months of this sequence, we spoke to people on virtually each continent. Whereas greater than 10 reside seven-hour exhibits could seem sophisticated initially, a formatted content material sequence usually proves to be the best of social media sequence since you merely repeat the identical template you create on the onset. You may watch my sequence template come to life at youtube.com/findlawrence beneath the playlist “fitnessworks.”
Right here’s one other instance: Alvin Netto, ACE Licensed Private Coach and present AFC Private Coach of the 12 months winner primarily based in Malaysia, has been utilizing a formatted content material sequence for the previous 12 months. On this sequence, he profiles feminine shoppers performing energy and endurance trainings in his residence health club. His goal is to spotlight solutions to the most typical questions he has acquired from his shoppers through the years so everybody can maximize advantages whereas minimizing time. This sequence was watched by a variety of individuals all through the world, all commenting in actual time. You may see Netto’s sequence on his Fb Web page at facebook.com/alvinnettofitness (#beanachiever).
Consider a format you could possibly create that will convey your like-minded social tribe collectively to debate subjects akin to meals, vitamin, masking, out of doors health or indoor core coaching with out tools and invite company to drop into your sequence. Upon getting a tried-and-true template, your sequence can grow to be “plug and play” like #fitnessworks.
Takeaway: Provide you with a sequence of inquiries to ask your entire company and see what themes naturally emerge from their solutions. This format typically requires an extended social media format akin to YouTube or Fb, however you’ll be able to submit teasers on Instagram and IGTV. You may submit bimonthly or month-to-month and be sure you create a hashtag particularly to your sequence.
A build-up sequence is comprised of posts and tales that construct as much as a grand-slam conclusion of a singular goal.
Right here’s an instance of this kind of sequence: Yury Rockit, an ACE Licensed Private Coach and Built-in Motion Specialist from Belarus, began posting stretches at a wall, utilizing seemingly disconnected actions that have been beautifuly photographed outdoor in Greece. These posts turned out to be a three-month sequence of posts of random actions that documented his private purpose of doing a handstand with out assistive units.
“I initiated a ‘handstand sequence’ on Instagram that shared to Fb,” Rockit says. “I posted roughly two tales per week over a couple of months, after which did the ultimate handstand as a submit. Individuals grew extra and adopted alongside to ask me extra questions and in the end, I generated extra curiosity and much more shoppers.” You may view Rockit’s handstand sequence construct up in tales and posts at Instagram.com/yuryrockit (#movementmedicine).
Private coach Dee Miller of Peterborough, Ontario, Canada, has been teasing pictures of a cookbook she just lately printed. All summer time, she used Fb and Instagram to submit meals, highlights, elements and completed merchandise. Her total sequence served as a construct as much as an precise hyperlink to buy her e book. Engagement elevated with every tasty morsel she posted, and anticipation grew till her e-book lastly turned out there. That she additionally offers a portion of her e book to her charity allowed her to cross-post and tag to extend extra involvement general. You may view Miller’s tasty bites at Instagram.com/protrainerdee.
Takeaway: Create a build-up sequence with useable and implementable ideas so followers develop “hungry” for extra. If you wish to steadily tease your build-up (like Rockit’s handstand instance, above), contemplate providing bi-weekly 58-second (or much less) tricks to submit on Instagram and share to Fb.
A ideas sequence permits you to present your health and wellness experience.
Claire Coughlin Powell, an ACE Licensed Group Health Teacher primarily based in California, teases Laughter Yoga recommendations on her Instagram and Fb accounts with accessible, non-yogic language and a straightforward method. With good humor and in a well timed style, she provides viewers a straightforward take-away ability to enhance the general high quality of their lives. As her rising following turns into occupied with her method to laughter yoga, many have messaged her by way of Instagram and Fb to inquire about how they will buy her on-line courses. Now she boasts a world following that covers many various time zones and nations. You may watch Powell’s recommendations on laughter yoga here (#laughanyway).
Equally, I created a “#tuesdaytips” sequence for every Tuesday, the place I supply sensible communication methods from the ACE Group Health Teacher Hanbook and my very own e book, Cream Rises. Every tip is aimed toward boosting communication with courses and shoppers and to bridge the hole created by bodily distancing. Instagram and Fb draw followers from completely different demographics, however every group has come to anticipate this tip each Tuesday. You may view this YouTube sequence at youtube.com/findlawrence (playlists matching hashtags #tuesdaytips and #lessonslearned).
Takeaway: Make your free ideas sequence tremendous brief, useable and implementable so followers need extra. Think about creating and posting to Instagram weekly video ideas which are 58 seconds or much less after which sharing these movies to Fb.
An interactive sequence entails making a predictable sequence with a single matter with open dialogue to followers, normally held with real-time interplay akin to a Fb LIVE video.
Rockit’s interactive sequence on meditation for everybody known as “Aliveness Playground” appeared this previous summer time on Fb LIVE; he created it in an effort to convey some therapeutic aware work to a homebound world at a time of uncertainty. He interacted with company and lined a special aware meditation matter every week. Associates and followers interacted with him in actual time back-and-forth, which generated a extra private digital, interactive expertise. Followers knew the format and matter, however not the particular technique, which created pleasure and anticipation. After every episode, he saved the recording to his YouTube channel to achieve a fair broader viewers. Repurposing recorded content material is essential to make use of amongst numerous social media channels as an alternative of regularly capturing new content material. All of Rockit’s meditation “Aliveness” Interactive sequence lives at http://bit.ly/YuryRockitYouTube (#aliveness).
Equally, I host a weekly #ZoomatNoon group for my masterMINDful mentees, and in addition host on Fb Reside #wednesdayatOne for all others to achieve me reside and work together with their questions and feedback. These predictable interactive sequence enable associates and followers to do greater than watch as a result of they are often seen, heard and validated with actual options to their actual issues. My masterMINDful group is open to any professionals for free of charge at https://bit.ly/findLawrencemasterMINDfulgroup.
Takeaway: On your interactive sequence, discover the platform that almost all of your followers use and encourage communication in real-time with them to create neighborhood and ask questions. Think about posting teasers every week and internet hosting an Interactive occasion not less than bimonthly.
Inquiries to Ask Your self
No matter which sort of sequence you select to undertake first, contemplate the following tips from King:
- Ask your self “What’s an issue that my tribe faces?’ For instance, King seen that her followers have been at all times speaking in regards to the nightstand stack of books that saved piling up that they by no means had time to learn, so she knew this was one thing she wished to assist them remedy.
- Ask “What format does my viewers favor?’ For example, King says that lots of her followers are mothers who spend loads of time within the automotive so they like to pay attention whereas multitasking.
- “Ask “What want can my sequence deal with?” King created a podcast sequence known as ‘Highlights,’ the place she interviewed authors of lots of the books languishing on nightstands. In her podcast, these authors supplied an important “highlightable” or huge concepts from their books, which allowed listeners to profit from the books, however in a a lot shorter—and manageable—timeframe.
Finally, King says you simply should ask your self, “What drawback are you able to assist remedy and the place could be one of the best place to resolve it?”
Experimenting with these 4 sorts of social media sequence will possible convey you extra followers, extra constantly.