Emu Oil is a beauty ingredient at the moment getting some air time thanks to some big-name celeb supporters.
Of my pals that had heard of it, most assumed Emu Oil was both “advertising and marketing spin” or only a model identify.
Unhealthy information – it’s not.
Emu Oil is extracted from the thick fats on the Emu’s again. To take away the oil and the encompassing fats, the Emu must be killed.
Though edible, Emu meat is taken into account fairly unappetising and hard – so Emus are actually solely being ‘harvested’ for beauty oil functions.
Wasteful? Sure. Pointless and unethical? Most positively.
What does Emu Oil do?
Emu Oil is a fatty oil, wealthy in Oleic acid (Omega 9). It’s touted as a ‘surprise’ answer for dry, flakey pores and skin and is reported to be good for decreasing joint ache when utilized topically.
Two weeks in the past Cate Blanchett cited Emu Oil because the “secret” to her glowing complexion – cue mass Emu cull.
With so many equally good and cruelty-free alternate options on the market (Olive Oil comprises far greater ranges of Oleic acid!) – it appears thoughts boggling that extra individuals aren’t talking out towards this ingredient.
A not dissimilar ingredient – animal-derived Squalene (extracted from shark liver) – hit the headlines final 12 months when Selfridges took a stand and made its magnificence halls a Squalene-free zone.
Hopefully extra consciousness of Emu Oil, and what extraction of it entails, will result in an analogous boycotting by the wonder trade. Watch this area.
In the interim…. Not. In. Our. Identify.