What is a Marketing Funnel

What is a marketing channel? And why should an online marketing professional have one?

It is a marketing strategy designed to attract new customers to your website. It's a selling process that allows someone to visit your blog to find information that can solve their issue. However, via specific tools, you can learn how to build a relationship with each person who visits your blog.

This will allow you to better understand the needs of every user. This will allow you to give the best information to each customer. If you gain the trust of your visitors, they will be more likely to purchase your products. The visitor becomes a customer.

Certain customers turn out to be extremely loyal customers, ready to buy any product you promote. A marketing funnel is comprised of the various steps of the sales process that it takes to transform a regular website visitor into an extremely loyal customer who is willing to buy everything that you throw at them.

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This is the ultimate goal for any internet marketer. It is possible to achieve this with a well-constructed funnel.

Your marketing materials are attracting people's attention and guiding them to the funnel. When they fill out the forms on your PERSONAL Lead Capture Page, they enter the funnel. Because nobody is going to sign up on your company's lead capture page. I have declared it "personal". They are looking to be a leader and not a business.

The lead capture pages are the gateway to the funnel. Once they click "Signup Now" or "Enter There" and they'll be able to enter a completely new concept of marketing via network.

They are preparing themselves for the event and that is the best thing. It's their decision. They have nothing to offer you other than yourself as a leader and mentor and as someone who will assist to increase leads for their business.

This is how an advertising funnel functions.

On the "front-end" you have an offer that is free to draw and attract people who might be interested in purchasing your products further down the sales funnel. In order to get the free product, people have to sign-up (also known as opt-in) and give their email address as well as name, and in turn they are added to your list of email subscribers.

Once you have your contacts on your email, you can make them aware of offers that are similar to theirs.

By signing up for the free offer will take them to a page with low-price offers or what's called"a "trip wire offer". This is where they move to the "back-end of the funnel."

If the buyer purchases the lowest priced deal, they will be directed to a comparable deal at a higher cost (commonly known as an Upsell). The person will also be transferred to the next offer if they buy the same deal at a higher price. This can go on and on...

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