Commercial Printer Tyseley | 6 Tips To Find The Best Local Commercial Printer
Local Commercial Printer – they can be very useful if you are a local consumer? Generally we go onto Google and look for a printer and search for the cheapest place to get whatever we need printed done. There are many online digital printers but these are getting fewer now as some of the big European online printers have stopped shipping to the UK because of the ongoing customs problems. Is cheapest really the best option?
Chances are, wherever your business is located, you will have a local commercial printer nearby. Online printing can be a fast, convenient option if you know exactly what you want, including paper and finish. Also can you correctly supply your files for commercial printing and do you have to pay extra to have them checked? Do you have to pay extra to have them shipped?
Having a local commercial printer you can turn to for printed collateral is important. The convenience and availability of an online printer is great but sometimes, you need a little more help and advice. What if you have questions about the type of stock something should be on such as gloss, silk or matt paper or card? What about finishing options? How should your file be supplied for commercial printing? These questions aren’t really going to be answered well by an online printer.
A LOCAL COMMERCIAL PRINTER IS NEARBY
The great thing about having a local commercial printer is that they are near to you.. You can go in, talk to their staff, get to see samples of stock, finishes and find out what the best options are for your printed collateral. Your local commercial printer is interested in giving you what you want by finding out what your needs are. In some cases, their advice may be critical to the success of your piece.
For instance, if you’re sending out a direct mail piece, the proper size and placement of the address area is extremely important to whether or not the post office will be able to send it out or not. Your local commercial printer is more likely to be conversant in the requirements of the post office and therefore be able to advise you before your piece gets printed whether it’ll mail or not. Being able to talk with people locally is not only helpful, it could save you time and money down the line.
WHO DO YOU CALL WHEN THERE’S A PROBLEM?
If you’ve ever used an online service you know that once you submit the order the order is being processed immediately and could even print and ship the same day.Additionally, if you’ve ever tried (or needed) to adjust or cancel an order that’s been submitted, it is nearly impossible to get to it before it prints. Why? Because most services are largely automated so that very few hands (as few as possible) actually touch it.
Your piece is grouped with other pieces and printed together. That’s why it’s so important that your artwork is perfect and ready to be printed when uploaded. Otherwise, it will either be printed wrong or not printed at all.
When you use a local commercial printer they will either create or prepare your files, check them and finally print them according to how you’ve specified to them. If there is an error, or something to change on the order, it’s much easier to contact your local printer.
Additionally, and perhaps one of the biggest reasons that using a local commercial printer is that many times your local printer will discover potential errors that could ruin a printed piece – misspellings, RGB colour where it should be CMYK, watermarks, transparency and other problems and see that they get fixed before the piece is printed. Online printers won’t do that. They will just print your piece as it was uploaded.
SUPPORTING SMALL LOCAL BUSINESS
You may spend a bit more buying local, but the relationships that are created when that happens are worth more than the potential savings of using an online service for your printing. Online printing services aren’t worried about whether or not you’ll be a loyal, return customer – their business relationship with you is transactional.
Dealing with your local commercial printer, you’ll notice that customer service is what sets apart the cheap online printing from the local small business owner. Try to shop local! In addition you are supporting local workers and their families.
MORE LIKELY TO GET ADVICE & EXPERTISE LOCALLY
You are way more likely to get advice from a local commercial printer than you are from an online printing service. A lot of times, the support that comes along with an online printing service isn’t located in this country and you can’t talk to them via phone. Yet another case for dealing locally with your printer. While some online printing services have some pre-designed templates that make plugging in your information easy, you’re at the mercy of their template.
Sure, they might allow you to upload a logo, but it won’t really be branded to your business. If you’re having a bunch of things printed (such as stationery, business cards and brochures), you might want them to all to look the same – cohesive branding is important.
We know that online printers can sometimes be cheaper than your local commercial printer – that’s why people go online. But sometimes, they aren’t the best deal in town. Sometimes your local commercial printer can offer a better deal than what you can find online – but how would you know? Well, first of all, as with any purchase you make, you should shop around. We already do that anyway on other purchases, why not for your printing?
The other thing you probably haven’t considered about saving money on your printing is shipping. If you’re ordering from an online printer, you’re paying shipping (though there are some that will ship for free IF you buy a certain amount). Of course, the other part of that is having to wait for your printed products to arrive and we all know time is money.
Depending on who you order from and in what part of the country you’ll need to ship to, you could be both paying more and waiting longer to get your printed pieces shipped to you, once they are printed.
Local commercial printers can often fit your urgent printed pieces in on press (either digitally or offset) the same week you order them and perhaps they’ll even be ready for pickup the same week. Check out the online prices and If there’s little or no difference between the two then shop local and support small business.